Thought|Post - Nature of Business

It turns out that when it comes to writing, there's an inbetween state where I find something I want to write about, the idea is longer than 140 characters, but shorter than a typical blogpost. Mainly I've been storing them up in my head, but that's starting to take up too much space. Instead, I'll just start posting them here as mini-posts.

Anyway, little bits of pith always sound trite over Twitter.

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The nature of business isn't an objective science. The trappings of business can be charted on graphs and defined by trends, but the nature of business is personal, emotional and coincidental.

We don't purchase items - we buy experiences.
We don't obtain services - we hire personalities.
We don't invest in enterprises - we buy into people.

I'm certain you'll never hear someone like Richard Branson claim he has business down to a science. The only people who would boast something like that are the people who aren't aiming high enough to break out of their numbers and graphs.


-Anthony